The ‘Four Ps’ of business are not wrong, just outnumbered

Sayan
By Sayan
0 Min Read
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A few months ago I sat through a marketing plan presentation that could have been delivered, almost word for word, in 1975. The product positioning was sharp. The pricing tiers were modelled to the decimal. Distribution was mapped channel by channel. The promotional calendar was colour-coded for the year ahead.



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